MOBILE APPS FORUM - 17th and 18th June 2010, Barcelona

The Mobile Apps investment forum organised in Barcelona on June 18 by Media Deals in cooperation with its partners within the ImMediaTe European consortium was a success. About 100 people attended the panel discussions and the pitch session.

The 8-member jury awarded to 2 of the pitching companies the price for the most attractive investment opportunities. The 1st price went to Barcelona-based Teambox, a Twitter-style Project Collaboration platform; the 2nd price to Amsterdam-based buzzAR, a visual search platform based on image recognition enabling the provision of localize marketing content.

Don't hesitate to contact us if you'd like us to put you in touch with these very promissing companies.

The companies selected to pitch in Barcelona were:

DigitalFun (Italy) — focused on developing and publishing cross-platform applications for new mobile platforms, app stores, web and social networks.

Bubiloop.com (Spain) — the place where people discover the apps they need for their mobile devices.

BCN Touch (Spain) — helps brands beat counterfeiting and develop deeper customer relationships by consumers just touching their goods with a mobile phone.

buzzAR (The Netherlands) — clients such as brands and ad agencies can add a logo, ad, or other expression (image) to our web system and configure what content to return when a customer takes a picture of that image.

Teambox (Spain) — a Twitter-style project collaboration platform: share tasks, private wikis, files, and status updates with your team.

MuseTrek (France) — the leading handheld guide for people interested in sharing their cultural experiences with their social network and beyond.

BlooSee (Spain) — the first user-generated, geotagged, web and mobile social atlas for millions of sea-lovers and marine leisure businesses.

Robot Media (Spain) — mobile entertainment content publisher for young audiences; interactive content tightly integrated with user lifestyle and social networks.

ABOUT THE MOBILE APPS FORUM:

Investment forum & sectorial networking

22@Barcelona and Barcelona Activa in partnership with MediaKIS were hosting the first Mobile Apps Investment Forum in Barcelona. The event coincides with BIZ Barcelona, a week full of activities related to business, innovation and investment in the city of Barcelona. Besides attending the Mobile App Investment Forum you also had the chance to attend other events such us HIT Barcelona, Dia de l'emprenedor and Mobile 2.0

Highlights of the forum was:

• Speakers from the digital media introduce the future trends of investment in digital media
• Be among the eight companies invited to pitch your digital media product or service to a panel of European and Spanish investors and receive training in how to pitch your company by professional coaches
• Be among the 50 companies invited to take part in the Mobile 2.0 event for free
• Prizes for the best investor pitch and the most inspirational showcase
• Showcase your digital media solution to representatives from industry and the public section
• Matchmake with start-ups and industrial players in the media industry from across Europe

Do you want to participate as an investor at this event?

Kindly register as "Investor" in the registration form by clicking the link to Mobile Apps Forum above. The Mobile Apps Forum is a unique opportunity for:

• Investors to meet selected, high potential companies with a focus on mobile applications
• Investors to network and exchange experiences with other investors in digital media
• Investors to participate at two highly focused investment forums in two days

AGENDA:

MORE INFORMATION ABOUT THE PITCHING SESSION

Selection criteria:

The selection criteria for companies applying are the following:

• Registered in Europe
• Active in the field of mobile applications
• Early-stage companies which have passed the prototyping stage (and ideally, have reached a certain level of leadership on their home market)
• Sound business model with a high potential of scalability (will it work in today's market?)
• Strong management team (does the team have the right experience?)
• Innovation (is it an innovative solution to a clear and large market need?)
• Market opportunity (how big is the market size/ opportunity?)
• Competitive landscape (how significant are the risks?)
• Product (how strong is the product/ market fit?)
• Attractive investment proposal, including exit strategy

The companies will be selected by a group of experts in media and investors. The forum will be in English, so all the information should be introduced in this language.

Structure of the forum:

The forum will last for one and a half day for entrepreneurs. On the first day, selected companies will receive one-on-one coaching specific to their pitch presentations. In the evening they will have the opportunity to have an informal meeting with the investors. On the second day each entrepreneur gets the chance for a test pitch and receives feedback from a specialist coach.

Around midday the actual pitching session takes place. First round of project presentation will consist of 4 companies which will be presenting their projects. After a short coffee break the second round of presentation will be pitched by the remaining 4 companies. Afterwards there will be the lunch break. In the afternoon there will be an announcement of the winners and prizes for the best investor pitch and the most inspirational showcase. This is followed by a final networking opportunity.

For investors the forum will start on Thursday with the opportunity to attend the HIT Event which features discussions and lectures on the industries, networking areas for investors, business leaders and entrepreneurs. The second day offers a conference about "Invest in Media" and the actual pitches from the entrepreneurs.

For times and the overall schedule, please refer to the schedule of the event above.

Benefits:
Both entrepreneurs as investors are able to develop valuable relationships and their understanding about investment in the European mobile application sector. It is important to note that not only the development of relationship between entrepreneurs and investors is highly beneficial, but also the development within each group of links between people operating in different European countries.

Advantages of applying:

8 of all companies participating in the call will be selected to:

• Pitch their companies to investors
• Receive coaching by experts in the fields of media, investment and pitching
• Invitation to HIT event
• Individual networking with investors who are active in media and related sectors
• Networking with other high achieving entrepreneurs to identify potential synergies or partnerships